Fan Engagement
Token-Gated Athlete Takeover
Discord • Technology • Fortune 500
15K+Premium Subscriptions
The Challenge
Discord wanted to deepen engagement in their sports and gaming communities through exclusive athlete access, but lacked a framework for creating premium fan-athlete interactions at scale.
Our Solution
- 01Designed 'Token-Gated Athlete Takeover' series concept
- 02Created digital collectible unlock mechanics for private channels
- 03Built athlete onboarding and content creation playbook
- 04Established new standard for fan-athlete interaction on platform
Results
"Uche designed and executed a 'Token-Gated Athlete Takeover' series where fans could unlock private Discord channels through digital collectibles. The pilot generated over 15,000 new premium subscriptions and set a new standard for fan-athlete interaction on our platform."
Annie Porter
Director of Marketing Strategy & Operations, Discord
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